ivanl76•1mo agoMost Upvoted

Turning around a rough quarter by changing my approach to leads

I was getting fewer calls and emails from potential buyers, which stressed me out. After checking my old notes, I realized I wasn't personalizing my messages enough. I began including specific details about their needs in every contact, and the response rate doubled in a week! It's amazing how a small tweak can make such a big difference.

3 comments

3 Comments

zara5121mo ago

That part about your response rate doubling in a week is interesting, but I'm not sure it means much. More replies don't always mean you're getting better leads, just that you're getting more people to write back. Sometimes personalizing everything just eats up your time for small talk that goes nowhere. Have you actually closed more deals from this new approach, or just filled your inbox?

charlesreed1mo ago

Honestly my old sales manager at TechForward tracked this exact thing. We spent hours customizing emails for three months and our close rate actually dropped 2% because we were talking to more tire-kickers. Sometimes a broad, clear offer pulls in the serious buyers faster than all that personalized small talk.

reese_ward501mo ago

Wait, doubled in just one week? That turnaround sounds almost too good to be true.