Overheard a couple arguing about 'artisan' bread prices at the grocery store

I was picking up flour yesterday and this guy was telling his partner that paying $8 for a loaf of sourdough was a rip-off. He said, 'It's just flour, water, and salt, how hard can it be?' I mean, idk, maybe it's just me but it made me think about how we explain our own pricing. I bake about 30 loaves a week for a small cafe, and between the starter upkeep, the 18-hour proof, and the oven time, that $8 starts to look fair. Has anyone else had to break down the real cost of a 'simple' loaf for someone who doesn't bake?

2 comments

2 Comments

mason_knight19h ago

Yeah, that guy has no idea lol. Did the partner have any comeback, or did they just stand there looking awkward?

skyler_kim17h ago

looking awkward" is what I used to think too, @mason_knight, but this changed my mind.