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My old boss at the pizza place told me to ditch the printed menu and I lost $400 in a week
When I started my ghost kitchen last spring, my old boss who ran a sit down shop for 15 years told me printed menus in every bag were a total waste of money. He swore people just look up your stuff on their phone and order again through the app, so I stopped including them and saved about $60 a month on paper and ink. Big mistake. My repeat orders fell off a cliff because folks forgot I even had sides and drinks, and I watched my average ticket drop from $22 to $17 over maybe 10 days. I went back to stapling a simple half sheet menu in every bag, and within two weeks my ticket size came right back up. So yeah, my old boss was dead wrong about that one. Has anyone else had a cheap add-on like a menu card actually move your numbers like that?
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