Tried running FB ads with just user generated content and got way better CTR

I was spending like $600 a month on fancy studio photos for my agency's own ads. Last month I tested just using screenshots and phone-shot video clips from actual client results. The click through rate jumped from 1.8% to 3.4% in the first 10 days. It looked super rough but people actually trusted it more than the polished stuff. Anyone else find that ugly real content beats clean branded content for B2B marketing?

2 comments

2 Comments

tessacarter27d ago

That tracks with what I've seen running ads for my shop over the years. Customers can spot a polished photo a mile away and they trust the messy real stuff way more because it looks like someone actually used the product. Give them raw screenshots and phone video over studio quality any day if you want people to click.

wesleyburns27d agoMost Upvoted

Bet buy a product with bad photos but good reviews over a slick ad any day.