Pro tip: I used to fill my mood boards with 50+ images, but a client's blank stare made me rethink everything

For years, I'd make these huge, messy Pinterest boards for every project, thinking more was better. Then, during a pitch for a brewery logo in Denver, the owner just looked confused and said, 'I can't see the idea.' That hit me. Now I try to stick to 10 images max, all pointing to one clear style. But part of me still worries that limiting images kills the creative spark. Has anyone else cut down their inspo and found it actually helped, or did it make your work feel too narrow?

2 comments

2 Comments

margaret_flores1714d ago

Totally get that, I used to do the same thing. My boards were a huge mess and it just made me freeze up. Cutting down to a tight handful of images forced me to pick a real direction instead of just collecting pretty things. It made my work way stronger because I had to commit to an idea. That blank client stare is the worst, but it taught me to edit before the meeting, not after.

derek_burns8714d ago

Yeah @margaret_flores17, my early boards were so bad they'd probably cause that blank stare in a mirror.