Can we talk about how everyone pushes video content like it's magic?

I kept hearing from clients that short video clips were the only way to grow, but I was skeptical because our blog posts were still driving solid leads. Then last month I ran a side-by-side test on two campaigns, one with a 60-second explainer video and one with a plain text article on the same topic. The video got double the engagement and triple the click-throughs. Has anyone else seen numbers like that or do you think it depends on the industry?

2 comments

2 Comments

rayc3818d ago

Double the engagement and triple the click-throughs" is a solid result, but it reminds me of how everyone at the grocery store now just scans QR codes for recipes instead of flipping through a cookbook. Quick video wins attention, but the text crowd gets deeper loyalty.

iris_mason8818d ago

Yeah the quick wins get the clicks but the slow stuff keeps people coming back.