Man, my buddy had the worst time with that last month. His software froze right as they were loading nitrogen tables for a deep wreck dive. Whole screen went gray. They had to scratch all their planned deco stops and do the math by hand on a wet notebook. Added like ninety minutes of arguing on the boat before they even got wet. Total mess.

Is it just me, or is Facebook ad targeting basically a game of pin the tail on the donkey? You spend all this cash hoping to hit the right spot, but half the time you're just sticking it on the wall. I've seen so many people freak out over age groups and interests while their ad looks like it was made in MS Paint. Maybe the way Facebook works is smart, but it can't fix a boring photo or bad timing. Sometimes I wonder if we're all just throwing money into a void and hoping for the best. Refining targeting feels like trying to tune a radio that's mostly static.

Did @murray.andrew's friend ever see that binder as the real hobby, not just the car?