Rant: My old-school flyer campaign was a total flop
When I first started my own HVAC business, I figured marketing meant putting ads where people could see them. I dumped a good chunk of money into color flyers and dropped them off around town. This was years ago, when online stuff wasn't as big, so it made sense to me. I got maybe two calls total, and both were just price checks with no real work. I remember feeling pretty stupid watching all that paper go to waste. Now, it's crazy how you can aim ads at folks based on what they search for. Back then, I was just hoping someone kept my flyer for a rainy day. I guess the lesson is that spreading stuff thin doesn't beat hitting the right person at the right time.